4 & 5 September 2016

Agave Love is for the Promotion, Education, Protection and Recognition of the Agave Spirits including the Denomination of Origin – Tequila, Mezcal, and including other spirits like Raicilla and Sotol.

It is a networking event about sharing the passion and knowledge of the agave spirits of Mexico amongst growers, producers, bartenders, spirits professionals and enthusiasts.

Schedule

TIME TEQUILA Taste
28 Hong Kong St
Talk
Proof Flat
Mezcal Taste
Vasco
Share the Love (informal conversations)
Pixi Moss
2.00-3.00

Session # 1

Tequila 101

Speaker: Speaker: Tomas Estes, Sergio Mendoza, Julio Bermejo

Session #4

Pre-Hispanic distillation

Speaker: Speaker: Jaime Muñoz

Session # 7

MEZCAL - The States and regions and types of Agave

Speaker: Juan Lozoya, Hipocrates Nolasco, Esteban Morales Garbi

Speaker: Jacob Lustig Jose Espinoza

4.00 - 5.15

Session # 2

Tequila Mixology

Speaker: Julio Bermejo, Zdenek Kastanek

Session # 5

TERROIR & THE AGAVE

Speaker: Thomas Estes

Session # 8

Artisenal Mezcals the Single Malt of Agave

Speaker: Hipocrates Nolasco, Juan Lozoya, Jacob Lustig, Jose Espinoza

Speaker: Sergio Mendoza, Jaime Muñoz,

6.00-7.15

Session # 3

Extra Añejo for Whisky lovers

Speaker: Julio Bermejo, Sergio Mendoza, Jacob Lustig

Session # 6

What Agave is that?

Speaker: Juan Lozoya, Hipocrates Nolasco, Jose Espinoza

Session # 9

MEZCAL Mixology

Speaker: Esteban Morales Garbi

Speaker: Jaime Muñoz Tomas Estes

KEY

TASTE - MIXOLOGY

TALK

TASTE - MIXOLOGY

 
TIME Tequila Taste
Lucha Loco
Mezcal Taste
Cufflink Club
Agave Talk
Tippling Club
Share the Love (informal conversations)
Lucha Loco Patio
2.00-3.15

Session # 10

VALLEY TEQUILA VS HIGHLAND TEQUILAS

Speaker: Julio Bermejo, Tomas Estes, Sergio Mendoza

Session # 13

The Culture of Mezcal

Speaker: Esteban Morales Garbi, Juan Lozoya

Session # 16

Mezcal Regulatory Council & NOM 070

Speaker: Hipocrates Nolasco, Jaime Muñoz

Speaker: Jacob Lustig, Jose Espinoza

4.00-5.15

Session # 11

The Margarita

Speaker: Julio Bermejo, Tomas Estes

Session # 14

THE LOST SPIRITS OF MEXICO

Speaker: Esteban Morales Garbi, Jaime Muñoz, Jacob Lustig, Jose Espinoza

Session # 17

The Future of the Agave Spirits

Speaker: Juan Lozoya, Hipocrates Nolasco, Sergio Mendoza >

Speaker: Julio Bermejo

6.00-7.15

Session # 12

EXTRA AñEJO & AGEING

Speaker: Julio Bermejo, Sergio Mendoza

Session # 15

ANCESTRAL MEZCAL vs ARTISANAL MEZCAL vs MEZCAL

Speaker: Hipocrates Nolasco, Jacob Lustig, Jaime Munoz

Session # 18

SUSTAINABILITY OF THE AGAVE

Speaker: Juan Lozoya, Esteban Morales Garbi, Jose Espinoza

Speaker: Tomas Este

KEY

TALKS

TASTINGS

MIXOLOGY

 

Programs

Sunday September 4th 2016

2.00pm - 3.15pm

Session 1: Tequila 101

This is an introduction to the most commonly known agave spirits.

This is the perfect session to start if you are a beginner but want to know more about the history and development of Tequila, from its humble beginings to what it has become today.

Includes: A variety of products will be sampled throughout the session

Presented by Tomas Estes, Julio Bermejo, Sergio Mendoza

4.00pm - 5.15pm

Session 2: Tequila Mixology - with Julio Bermejo

From the legendary Tommy’s Tequila Bar, 'The Greatest Tequila Bar on Earth' as he refers to it, Julio Bermejo shares his knowledge and passion for an Agave filled bar creating amazing cocktails with the help of local legendary bartender Zdenek Kastanek for you to try, sharing their knowledge and passion of all things agave.

Includes: A variety of products will be sampled throughout the session

6.00pm - 7.15pm

Session 3: Extra Añejo for Whisky lovers

Most people are familiar with silver tequila or reposado but have you ever explored the world of Extra Añejo? If you love Whisky you will love this.

Includes: A variety of products will be sampled throughout the session

Presented by Julio Bermejo, Sergio Mendoza and Jacob Lustig

2.00pm - 3.15pm

Session 4: PRE-HISPANIC DISTILLATION

Traditional agave spirit producers living around the Colima volcanoes in Western Mexico are the successors of a tradition born probably 9,000 BC, when their ancestors incorporated the cooked “hearts” of the maguey plant into their alimentary culture. Jaime Muños share his knowledge and experience on this interesting topic.

4.00pm - 5.15pm

Session 5: TERROIR & THE AGAVE

Tomas Estes, creator of Tequila Ocho, a Tequila based on Terroir, talks about the importance of the soil and the climatic conditions that surround them.

6.00pm - 7.05pm

Session 6: What Agave is that? Why does it taste different?

Some varieties of agave can take as little as 5 years to mature, others can take as many as 35 years, explore the complex and diverse world of the agave with Juan Jesus Lozoya and Hipocrates Nolasco from the Mezcal Regualtory Council and be surprised.

 

2.00pm - 3.15pm

Session 7: MEZCAL States and regions and types of Mezcal

Durango, Guanajuato, Michoacan, Guerrero, Oaxaca, San Luis Potosi, Tamaulipas and Zacatecas are the states that make up the Denomination of Origin, Mezcal. Juan Lozoya , Hipocrates Nolasco and Esteban Morales will explain some of the differences between states as well as regions within states.

Includes: A variety of products will be sampled throughout the session

4.00pm - 5.15pm

Session 8: Artisanal Mezcal - the Single Malt of Agave

Single Malts have gained popularity world wide and now command high prices but have you ever explored the world of artisenal mescal? Discover the intense and complex nuances of these fine spirits and be surprised.

Includes: A variety of products will be sampled throughout the session

Presented by Hipocrates Nolasco, Juan Jesus Lozoya and Jacob Lustig

6.00pm - 7.15pm

Session 9: MEZCAL MIXOLOGY

Bar legend, Chef, Mixologist and owner of 400 Coñejos and La Venenosa Raicilla, Esteban Morales Garbi demonstrates the versatility of Mezcal and how to drink it using his expertise with some inspiring cocktails with the help of some local bartending legends.      

 

Includes: A variety of products will be sampled throughout the session

Monday September 5th 2016

2.00pm - 3.15pm

Session 10: Valley vs Highland Tequilas

The Tequila Valley is the heartland of Tequila; this is where it all started, the Highlands lay some 200 Kilometers to the east on a high plateau. Both are home to some legendary and household families and brand names.

Learn and taste the difference between these two regions.

Includes: A variety of products will be sampled throughout the session

Presented by Julio Bermejo, Tomas Estes and Sergio Mendoza

4.00pm - 5.15pm

Session 11: The Margarita

Tomas Estes & Julio Bermejo, both Margarita legends talk about the history of the margarita and its impact on Tequila. Find out why Julio created his famous Tommy’s Margarita. Put these two characters in the same room and watch out, this will be very entertaining, believe me!

Includes: A variety of products will be sampled throughout the session

Presented by Tomas Estes and Julio Bermejo

6.00pm - 7.15pm

Session 12: EXTRA AÑEJO AND AGEING

The art of ageing is to take a young clear spirit and transform it, into a deep, complex, rich smooth spirit. So what makes them all taste different? Learn the finer points of ageing and what it creates. 

Includes: A variety of products will be sampled throughout the session

2.00pm - 3.15pm

Session 13: RAICILLA - when I see ya!

Raicilla is an agave distillate made in the foothills of Jalisco, it dates back centuries and is different from Tequila.

It is produced within the Denomination of Origin Tequila using a number of different varieties of agaves, Lechugilla, Maximiliana are two of the common agaves used.

Esteban Morales is Secretary of the Mexico Raicillas Promotion Board and has been an advocate for this ancient and artisenal spirit, working with local producers in primitive distilleries from  the coast to the mountains. This spirit will blow your mind with its complexitity, variety and versatility.

Find out what mystical and religious background this spirit holds.

Includes: A variety of products will be sampled throughout the session

Presented by Juan Lozoya and Esteban Morales

4.00pm - 5.15pm

Session 14: THE LOST SPIRITS OF MEXICO- Raicilla, Sotol, Mezcal & Tequila.

What is Racilla? What is Sotol? Why are they different to Tequila and Mezcal?
Find out why?

Presented by Esteban Morales and Jaime Muñoz

Includes: A variety of products will be sampled throughout the session

6.00pm - 7.15pm

Session 15: ANCESTRAL MEZCAL vs ARTISANAL MEZCAL vs MEZCAL

Mezcal is a spirit with many faces. Find out why! 

The new NOM 070 has redifined Mezcal into new classes and categories. Taste the differences

Presented by Hipocrates Nolasco, Jacob Lustig and Jaime Muños

Includes: A variety of products will be sampled throughout the session

4.00pm - 5.15pm

Session 17: The Future of Agave Spirits

What is the future of this category, how can it evolve and what directions and trends are taking place.

Presented by Esteban Morales, Juan Lozoya and Sergio Mendoza

2.00pm - 3.15pm

Session 16: MEZCAL CRM & NOM 070

The Consejo Regulador de Mezcal ‘ Mezcal Regulatory Council’ was formed in 1994. Here about their role and the formation of the Denomination of Origin, Mezcal by the organisation themselves. Find out about the new Nom 070 and what it now means for the Mezcal industry.

Presented by Hipocrates Nolasco and Jaime Muñoz.

6.00pm - 7.15pm

Session 18: SUSTAINABILITY OF THE AGAVE

Juan Lozoya is president of the ‘Comite Nacional para la Sustentabilidad del Maguey’ an organization that advocates the preservation of sustainable, traditional and quality practices in the industries of agave distilled spirits. Juan talks with Esteban Morales and Sergio Mendoza about the agave landscape and some of the issues concerning it today.

SRE Mex Embassy
Pro Mexico
Institue De Los Mex
Right Global Network
mezcal-consejo
Crafty FA
beverage & co
Bar Awards
Drink
Fiji Water
Arte Nom
Cabeza
Cuervo 1800
Del Maguey
Derrumbes
Don Fulano
Herradura
jose cuervo
l & j
La Venenosa
Los Amantes
Ocho
Los Dazentes
Mezcales De Leylenda
28 Hong Kong st
Proof&Co
The Pontiac
Lobster Bar
Tippling Club
Agave
Avion
Continental
Don Julio
El Mero Mero
Flint Bar
Fuenteseca
La Venenosa
Lucha Loco
Pacha
Meat Liquor
Cufflink Club
Purasangre
PixieMoss
Q88
Smoke & Mirrors
Skinny's Lounge
SOHO
Stockton
Suerte
The Woods
Vasco
Zuma
Go To Top